We partnered with Tennessee Tourism to incorporate their “Six Degrees” search tool into our custom-built “25 Artists with Unexpected Ties to Tennessee” immersive editorial list. The list features custom native ad units and links out to their search tool, which allows users to search for any artist and see how they have connections to the state of Tennessee. The list was promoted across our Facebook, Twitter and Instagram handles upon launch and each month until the end of the flight, one artist from the list will be featured across all social handles. Check out the immersive feature here.